FoeGlass
AI-visibility Research
How AI models answer the money questions in iGaming — analysis, mechanics and risk, cycle by cycle.
7 articles
- About us
What FoeGlass Is: The AI Visibility Index for iGaming
FoeGlass is the AI Visibility Index for iGaming: it measures how ChatGPT, Gemini, Perplexity, Grok and Google AI Overviews describe your brand to real players. Here is what it measures, how the data is collected by hand, and why the score cannot be bought.
- Insight
iGaming in the Age of AI Recommendations
Players no longer scroll a list of casinos. They ask an AI which one is best and get one finished answer. FoeGlass measures whether that answer names your brand, because being named is where deposits now begin.
- Insight
The Shift From SEO to LLM Agents: Why AI Visibility Is a First-Mover Window
Players are leaving classic search for AI answers, and the brands named by AI now will own those answers tomorrow. FoeGlass measures AI visibility for iGaming so you can win the spot before competitors do.
- Mechanics
Game-Bridge in Depth: How AI Routes Slot Players to Casinos
When a player asks an AI where to play a specific slot, the answer names casinos. FoeGlass measures that game-to-casino bridge as a separate deposit funnel from the direct brand index.
- How it works
Personas: Why AI Answers a Beginner and a High Roller Differently
The same iGaming question gets different answers depending on who is asking. FoeGlass uses prepared persona accounts to measure the answer a real beginner, regular, or high roller actually sees.
- Analysis
Geo and Jurisdictions: One Brand, Different AI Answers
iGaming is regulated per jurisdiction, not per country, so AI models name different operators depending on where the player sits. FoeGlass measures that granularity.
- Breakdown
How to Read the FoeGlass Index Correctly
FoeGlass measures how AI models describe iGaming brands to players. To read it right, you need to know four cell states, the witness rule, and why a weighted 0 to 100 score treats money intents as heavier than the rest.